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Brand and web design is an investment and you’ll have questions before you dive in. We have lots of information on our website but you’ll find the answers to our most frequently asked questions below. We hope this is helpful but do reach out if you need us!
Here goes….
What investment will i need to make?
You’ll have seen from our website that we don’t have specific logo or website packages. Instead we build bespoke projects around what you need rather than shoehorning you into things you don’t want. Typically our clients with established businesses spend around £5,000 on combined brand and web design. However we have written a very detailed price guide here which explains why studios charge what they do, how to compare proposals and what you can expect to spend with us.
I know i need to do this but I don’t have the time. Can you help?
If you run your own business, there’s never a ‘perfect’ time to do this because you’re always running around with endless things to do. However, we’ve been working with clients for nearly 10 years so we’ve nailed down our process to make it as simple and straightforward as possible. We have amazing contacts in the photography and copywriting world who can step in to take over this aspect (and we’ll arrange this on your behalf) as well as mapping out time frames and payment schedules so you can spread the project timeline. There are options and we will try as far as possible to work around your schedule.
Brand Design
We know we need to make changes to our business but we’re not sure what we need. can you help?
Absolutely. Running an independent business means you’re spinning a hell of a lot of plates and you might not know which direction you’re going? Our first call with you is about finding out where you’re at, where you’d like to go and how we’re going to get you there. It might be that a full rebrand is needed or just a website overhaul. Either way, we’re here to listen and advise so don’t worry if you haven’t got it all figured out yet.
In the meantime you might want to download our brand audit which will give you questions about how your brand is currently perceived and will allow you to get deeper into what you’re all about. You can download it right here.
What will I have to do before you start the design process?
You’ll need to schedule out time to complete a detailed brand questionnaire and pin to a private Pinterest board where you’ll share your inspiration. You’ll also be invited to a brand design consultation where we’ll talk through your board and your answers to your questionnaire (we ask that you factor in time for feedback and catch up calls where needed too).
If you know you have a busy month coming up, you might want to book a design date later in the year so you can give your rebrand the full attention it deserves!
What happens after The brand consultation?
We’ll take the answers to your questionnaire, look through your Pinterest board and take everything we know about your business to create your first moodboard. This board doesn’t include any concept design but instead focuses on getting the feeling of your brand just right. Once the moodboard is agreed and you’re super happy with the direction we’re taking, we’ll then go away to create your first brand design concept. Yay!
What happens If I don’t like the first design concept?
The brand design process is reliant on honest and detailed feedback! If you’re not happy with the first concept, that’s no problem at all. We include two amendments to the concept to ensure you’re completely happy and to make sure your brand identity really represents the amazing value and worth your business brings. In the very rare occasion that the first concept needs completely redesigning or you’d like to explore other options, we will work with you to advise and support with regards to the next steps.
What do you include in a brand Package?
A typical brand package includes:
- Brand consultation/ strategy call
- Moodboard and concept design and development
- Amendments and refinements
- Logo and submarks in colour and format variations
- Bespoke pattern/illustration options
- Colour codes
- Complimentary font suggestions
- Personalised email signature
- Instagram count down graphics
- Launch day graphics
- Instagram templates
- Brand Style Guide
- A video guide which talks you through your new brand pack
- Texts, calls, emails and lots and lots of support!
For an additional fee, there’s also the option to add to your suite with bespoke stationery design, social media templates and bespoke additions for the specific needs of your business.
Website Design
I’m not techy. Does this matter?
We would say that around 99.5% of our clients describe themselves as ‘not techy!’ They have no desire to know anything about the technical side of web design. coding, hosting and all that stuff (and why would you?!)
You don’t need to know ANYTHING about web design to work with us as this whole side is taken care of by Toby. You’ll probably have a good idea of how you want your site to feel and then you’ll need us to step in and make sure that the customer journey is really great.
We’ll set up your hosting, buy your domain name, help you with your business email and build the site from scratch. Once its complete you’ll then be shown how to update your website or you’ll have the option for us to keep it maintained so you literally have to do nothing other than tell people it’s there!
At what stage do I see the website design?
After we’ve completed a detailed website design consultation call, we’ll create a mock up PDF of the home page of your site. You’ll be able to request two amendments to this mock up and then we’ll begin building the site using the fonts, colours and overall design outlined on the home page. You’ll be given regular video updates so you can see what the site looks like before it’s sent out into the world.
Who will write the copy for my website?
You’ll need to dedicate time to writing the copy for your website or paying a professional copywriter. We will advise on how much text is required and will explain how this content will be laid out. If you’re really struggling with this element we can take it all off your hands and bring in additional support so there’s always options. We strongly advise not using AI to write your copy. Visitors can tell and they don’t like it!
Do I need professional photography for my website?
Yes you do! To really showcase your business in the best possible way, you’ll need to pay for professional photography. If you don’t have this yet, we will recommend some of our favourite brand photographers or super high quality stock imagery sites. If you’re not sure what images will work where, thats no problem at all. Leave it to us and we’ll sort it (Hannah’s favourite thing.)
Will my website look different on mobile?
Yes it will. We build all our websites to be mobile responsive which means we have to tweak the design to make it super simple for users. We’ll always show you how it will look on mobile, and where possible, we’ll make amends to the mobile design if needed.
Once the website is launched, what happens?
You’ll be invited to a website walk through where we’ll talk you through your website, how to make simple edits and give you the admin rights to your website. You’ll also be offered ongoing support if needed and you can always text us if you have any issues.
How easy will it be to update my website myself?
Our websites are built in WordPress using the Divi theme. Once the site is complete you’ll be invited to a website walk through where we’ll show you how to make text and image changes. Many of our clients take full ownership of maintaining their website so its super simple when you’re shown!
I’d like someone to look after my website on a monthly basis. can you do this?
If you’d like us to take over looking after your site, we can! We can check in on your site to make sure everything is working correctly or upload new blog posts and images. Just let us know if this is something you’d like to chat about and we’ll let you know about fees.
What happens if something goes wrong on my website
Not a problem! These things happen and we’ll always help you as much as we can. We will deal with all issues in working hours and if the problem is significant we’ll let you know how much this will cost to resolve before we begin.
What’s next!
If you’d like to chat with us about your brand and website design enquiry then get in touch here. Fill out the enquiry form and we’ll get back in touch to arrange a call. In the meantime head over here to find out more about what we’re all about and we look forward to speaking soon!
Hannah and Toby x
